Selling Tips

Selling Your Property: A Big Decision Deserves the Right Support

Whether you’re selling the family home or an investment property, it’s one of the most significant financial decisions you’ll ever make. Your property is a valuable asset, and it deserves to be treated with the care and importance such a major transaction requires.

Achieving the best possible result starts with the right preparation. At Ray White Narangba, we understand the emotional and financial weight behind selling a home—and we’re here to guide you every step of the way.

Our team is committed to delivering expert advice, tailored strategies, and unwavering support when you need it most.

Our Selling Tips

Selling a property is about more than just listing it—it’s about strategy and preparation. Whether you’re selling your family home or an investment property, careful planning can make a significant difference to the final result. Here are our key tips to help you get the best possible outcome.

1. Presentation

Buyers make emotional and rational decisions, so first impressions matter. Presenting your property in its best light can significantly enhance its appeal and value.

• Gardens and landscaping: A well-maintained garden adds instant curb appeal and has been proven to increase property value.
• Freshen up the interior: A coat of paint, professionally cleaned or new carpets, and minor updates can modernise tired spaces.
• Furniture balance: Too much furniture makes spaces feel smaller, while empty rooms can seem cold and uninviting. Aim for a clean, styled look that highlights space and function.
• Fix the little things: Don’t overlook squeaky hinges, dripping taps, or sticking doors. Small issues can raise red flags for Buyers and detract from overall presentation.

Smart presentation not only helps your property sell faster, but can also increase your final sale price.

2. Method of Sale

Choosing the right method of sale is a critical decision that can significantly impact your final result. At Ray White Narangba, we work closely with you to determine the most effective approach for your property, based on your goals, your timeframe, and current market conditions.

The main methods of sale include:

• Private Treaty – A traditional sales process where the property is listed generally with a set asking price. Buyers make offers, and negotiation follows until a mutually agreeable price is reached.
• Auction – A public sale held on a set date, where buyers compete to purchase the property through open bidding. There is no cooling-off period and contracts are unconditional.
• Sale by Tender – Buyers submit confidential written offers by a specified deadline. The seller reviews all offers and selects the most suitable one, if any.

While each method has its advantages, auction is often the most effective and efficient option particularly in a competitive market.

Why Choose Auction?

Auctions are a powerful selling method that combine transparency, urgency, and buyer competition to achieve outstanding results. They’re designed to maximise exposure, attract serious buyers, and secure the best possible price—often in a shorter timeframe than private treaty.

Targeted, High-Impact Marketing

Auction campaigns are backed by focused, time-sensitive marketing that promotes your property to the right buyers. This creates anticipation, builds momentum, and positions your home as a premium offering in the marketplace.

Fixed Campaign Timeline

With a clear auction date in place, buyers are motivated to act quickly. The typical 3–4 week campaign includes scheduled open homes and consistent buyer follow-up, creating a sense of urgency and encouraging early decision-making.

Increased Buyer Competition

Auctions create a competitive environment. When multiple buyers are interested, the open bidding format can push the sale price above what may have been expected in a private treaty negotiation. It removes pricing guesswork and encourages buyers to put forward their best offer.

Let the Market Decide the Price

Rather than setting a fixed asking price, auctions allow the market to determine your property’s true value. Buyers assess your home on its features and appeal—not by comparing it to an advertised price. This approach often results in a more accurate and higher final sale price.

Greater Flexibility

Auction campaigns give you multiple opportunities to sell:

• Before the auction – if a strong offer is received and accepted
• At the auction – if bidding reaches or exceeds your reserve price
• After the auction – if post-auction negotiations produce a satisfactory result
  This flexibility ensures every opportunity is explored while maintaining campaign structure and focus.

Seller Control

As the seller, you retain full control. You determine the terms of the contract and set the reserve price. You’re not obliged to accept any bid below this figure, and you can choose to negotiate with the highest bidder if your reserve isn’t met.

Attracts Serious, Qualified Buyers

Auctions appeal to committed buyers who are financially prepared, have completed their due diligence, and are ready to meet your terms. The public nature of auctions sends a clear message: you’re serious about selling—and buyers respond in kind.

Immediate, Unconditional Sale

When the hammer falls, the sale is binding. The successful buyer is required to:

• Pay a 10% deposit immediately
• Sign the contract on the spot
  There is no cooling-off period, making auction one of the most secure ways to sell your property.

In summary, auctions deliver a powerful blend of exposure, urgency, and buyer competition that’s hard to match. With expert guidance from Ray White Narangba, an auction campaign can maximise your property’s value and lead to a faster, smoother sale—on your terms.

Thinking about selling? Let the team at Ray White Narangba guide you through the process and help you achieve the result your property deserves.

Conditions of Sale – Public Auction